“Live for the journey, write your story, we dress your memories! Cherish the moments spent in this garment! Keep those feelings with a piece of Greece!”

The story of the fashion lifestyle brand begins from their family’s roots when their grandmother had a costume designer atelier, where she was making sur measure pieces for ladies who could also learn the art of costume design. Growing up in this fashion house, designing became their passion and love for bespoke garments!

The girls behind the brand are Maria and Danae Kanellopoulou, who started their first collection in 2013. Danae has studied fashion and holds a Master’s degree in International Economics from Utrecht University and Maria has been working in the fashion industry for multinational companies and holds a Master’s degree in e-Business from Warwick University.

After their Experience in their effort to express their true need for idiosyncratic fashion, real quality and stand-alone styles, they decided to start their own business, expressing what felt just so natural for them. With emphasis on patterns and fabrics, their perception on Minimalistic designs, geometric cuts and structured items came to realisation.